Marketing CV template: a data-driven example to customize
In marketing, the CV is judged on numbers. “Managed social media” says nothing; “+140% engagement and 3,200 leads generated in 12 months” proves performance. A recruiter wants to see your channels, budgets, KPIs and tool fluency — not a list of creative tasks.
Camille Dubois
Digital Marketing Manager — B2C e-commerce
Profile
Skills
Languages
Hobbies
Work Experience
Fashion e-commerce, team of 5.
- Managed paid acquisition budget (€1.2M/year): average ROAS 4.2, CAC -18% in one year
- Reworked CRM strategy (Klaviyo): +27% revenue generated by email
- Launched influencer strategy: 3,200 leads from one seasonal campaign
E-commerce marketplace.
- Managed Google Ads campaigns (€400k/year budget), +140% social engagement
- Set up weekly reporting (GA4, Looker Studio)
Education
Certifications
Fictional example CV — every section is editable in the builder.
Use this example as your starting point
This example on our Vibrant template presents a digital marketing profile: a positioned summary (B2C e-commerce), outcome-driven experience, and skills grouped by channel.
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- ✓ €2 one-time — unlimited CVs for 24h
- ✓ ATS-friendly PDF
What a recruiter scans on a marketing CV
- ✓Quantified KPIs: ROAS, CAC, conversion rate, leads, traffic, revenue generated
- ✓Channels mastered: SEA, SEO, social ads, email, content, influencer
- ✓Budgets managed: a €5k budget and a €500k budget tell very different stories
- ✓Tools: GA4, Meta/Google Ads, HubSpot, Klaviyo, SEMrush, Notion
- ✓Context: B2B or B2C, e-commerce or SaaS, team size
3 tips to make your marketing CV stand out
1. Quantify every campaign
“Meta acquisition campaign: €80k budget, 4.2 ROAS, CAC -18%” proves you steer spend. Without a number, a marketing result is unverifiable — so ignored.
2. Position yourself B2B or B2C
Reflexes differ: ABM and long cycles in B2B, mass acquisition and e-commerce in B2C. State your turf in the summary, or the CV reads as vague.
3. Group skills by channel
Rather than a flat list, structure them: paid acquisition, SEO/content, CRM/email, analytics. The recruiter instantly spots your specialty.
Your marketing CV, ready in 10 minutes
Start from this example, replace the content with yours, download your PDF. €2 one-time, no signup.